In her interview with herworld magazine, Kim talks about her latest ventures with new beauty technologies.
One of her recent ventures is with SSUNSU.com (pronounced “sun-su”). The brand aims to share the latest breakthroughs in Korean home-care beauty technologies, such as skincare and diet supplements, beauty devices and tools. With a mission to provide access to effective and safe Korean beauty products, of the highest quality, to the rest of the world.
She starts her busy mornings with SSUNSU's Beauty+ Red Ginseng Jelly, “It’s made with real ginseng and it’s really good.” She designed and tested the product herself to ensure its quality and effectiveness. "You can feel your body getting warm if you take too much” she warns, and recommends only taking 1-2 sachets a day. To keep up with her jet setter lifestyle, she travels with Ginseng Jelly to maintain her glowing skin complexion. Under the Ssunsu brand, she's also interested in exploring other made-in-Korea supplements for immunity-boosting, digestion, and natural weight loss that customers can look forward to.
Over the past year, she also launched clinics and products under her holding company, Kelhealth Group. These include Illumia Medical, headed by Dr Ram Nath and Dr Ong Xiang Ning, Polaris Plastic Surgery, led by Dr Adrian Ooi, Orion Orthopaedic Surgery, led by Dr Mizan Marican, Papilla Scalpceuticals, a line of hair and scalp products formulated by Korean dermatologists, and Illumia Skin, a medical-grade skincare range.
While the Covid-19 situation has slowed things down, Kim plans to first focus on the Singapore market. “I don’t want to open too many branches – just a few solid ones so that I can do quality control,” she shares. Kim goes on to share on her upcoming plans. In the near future, both Illumia Therapeutics and Papilla Haircare will be opening a second branch at Nex in September, with four to five more branches in the works. While Ssunsu will be bringing in a slew of new Korean products towards the end of the year. Regional expansion plans are also in the pipeline for next year, with Kim exploring options in Malaysia, Thailand, and Indonesia.