Why SSUNSU
A heritage ingredient, re-engineered for modern life.
Founder Jenny You grew up in Korea, where skincare and wellness are lifelong rituals. From an early age, she experimented with serums, trending ingredients, and multi-step routines in search of glow.
But the discovery that changed everything didn’t come from a new skincare launch.
It came from something far older, an ingredient her mother quietly relied on every day: Korean red ginseng.
Revered for generations for restoring balance and vitality from within, it wasn’t flashy or trendy, but it worked.
Our Brand Story
A Glow Discovery That Began From Within
6-Year Korean Red Ginseng
Though Jenny had always associated ginseng with traditional wellness tonics, curiosity led her to try 6-year aged Korean red ginseng, the most potent and extensively studied grade.
The results were immediate and undeniable.
Her skin felt calmer, brighter, and more resilient in a way no topical routine had ever achieved.
“That’s when I realized that true skin wellness doesn’t begin on the surface. It begins from within.” Jenny shares.
But almost as quickly, another problem became clear.
A Powerful Ingredient With a Modern Problem
Bitter. Impractical.
Despite its benefits, high-quality aged ginseng wasn’t designed for modern daily life.
It was bitter, medicinal and inconvenient.
And often positioned for older users — not modern beauty consumers.
“The results were amazing but I hated the taste. And I knew that if I couldn’t take it consistently, most people wouldn’t either.” Jenny recalled.
That frustration became the starting point for SSUNSU.
Reimagining Ginseng for Everyday Beauty
The Start of Ssunsu
Jenny asked a simple question:
What if ginseng could be taken daily in a joyful, effortless, and consistent way?
The answer became a category-defining idea.
SSUNSU launched the world’s first Korean Ginseng Beauty Jelly, formulated with 6-year aged Korean red ginseng, hyaluronic acid, collagen, and glutathione.
And with refreshing Jeju citrus, the jelly transformed a bitter ingredient into a daily ritual people genuinely enjoyed. Chilled, frozen, or straight from the pack.
What began as a supplement quickly became a daily moment of care.
The response was overwhelming, with over 420,000 sold.
From Inner Glow to Ginseng-Powered Skincare
Glow, Inside and Out
As SSUNSU grew, one thing became clear: people didn’t just enjoy the experience, they trusted the results.
They wanted that same calm, resilient glow not only from within, but on their skin too.
Working closely with formulation and R&D partners, Jenny expanded SSUNSU into a curated skincare range built on the same founding belief:
Skincare should calm, nourish, and support the skin, not strip or overwhelm it.
A Thoughtful Approach to Ginseng Formulation
Ginseng Water
Today, SSUNSU’s skincare line includes a cleanser, toner, serum, moisturiser, and sunscreen. Each carefully formulated to work with the skin, not against it.
In a deliberate formulation decision, SSUNSU replaced ordinary purified water, the base of most skincare, with ginseng-derived water systems, adding purpose and intent to every formula.
Fermented ginseng and thoughtfully selected active pairings are used to enhance ginseng’s natural benefits, while maintaining balance and skin compatibility.
A New Approach to Ginseng-Powered Beauty
Simple, Enjoyable Glow
Today, SSUNSU is shaping a new approach to ginseng-powered beauty. Blending heritage ingredients with modern formulation science to create calm, consistent, everyday rituals.
From ingestible beauty to skincare, SSUNSU re-engineers how ginseng is processed and formulated.
Jenny sums it up best: “The glow should be simple, enjoyable, and rooted in what truly works. For me, that begins with ginseng.”
From centuries-old tradition to modern ritual, SSUNSU continues to redefine the glow, one jelly and one nourishing skincare step at a time.
Welcome to SSUNSU
Leaders in modern Ginseng technology.
Reimagining Ginseng for everyday beauty.
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